SCADpro × FINRA
Joined late and turned unclear requirements into UX work the team could use on a compressed timeline.
Industry sponsor project with a financial regulator
Marie Françoise Cabibihan · UX Design, SCAD
View case studiesTwo team projects I led from first research to final pitch.
Case study 01 / 02
A roommate mediation app that helps college students share a room without awkward confrontations.
60–70% of college students experience roommate conflict, and cleanliness is the leading cause. Our research pointed to missing systems rather than bad roommates: standards are never agreed up front, nobody keeps a record, and raising an issue feels riskier than living with it.
I led the five-person team from zero to a tested prototype. I defined features and designed onboarding, the core chore flows, and the AI integration. In synthesis I wrote four of the team's five final insights, including that students won't go to their RA without evidence.
Three tabs (Chores, Inventory, and Group) and a five-step onboarding where roommates sign a shared agreement before move-in. Habi, an AI helper, sends reminders and handles the messages nobody wants to send.
Survey respondents asked for a clear system (29.1%) and accountability features (28.6%). Each chore ends with a timed before-and-after photo, so the whole room can see the record and nobody can say "I thought you did it."
Habi sends reminders, reassigns chores, and escalates in tiers, so nobody has to be the bad guy. If that isn't enough, a one-time code lets the RA see the full history without a recap, and access expires on its own.
A heuristic evaluation with Prof. BC Hwang found ten issues, led by inconsistent visuals, no feedback after taking a photo, and no clear way to retake one. We rebuilt the design system and micro-interactions, and the app's rating rose from 4.4 to 4.6.
How might we…cultivate motivation and communication in an accessible way to encourage accountability and consistently prevent problems that occur in shared living spaces?
In the second test round, 84% of participants said they were likely to use the app frequently (up from 76%), and 87% said they'd recommend it (up from 82%). I was the only first-year UX student selected to submit the project to The Rookies.
Testers asked for more gamification and a bigger role for Habi as the app's personality. Those are the two directions we'd take next.
Case study 02 / 02
A kiosk and Teams plugin that help office workers find, create, and join small events with coworkers.
One in five employees feels lonely at work every day. Companies spend heavily on social events, but invites get buried in email, people can't find the room, and mandatory gatherings push them away.
As project manager I set the deadlines and deliverables and coordinated the research, branding, and design work. I also defined the UX strategy and led user research.
An opt-in kiosk by the lifts and entrances that maps what's happening on each floor, plus a Teams and Outlook plugin where anyone can post or join an event.
We went from research to MVP in one week and pitched at the SCAD StartUp Competition to a VC and designers from OpenAI, Meta, Adobe, and YouTube.
Asking employees to download an app would repeat the problem of forcing them to connect. A kiosk by the lifts and entrances is part of the space, and people can use it or walk past.
New company software takes months to approve. A plugin works in tools people already use, and its bot can spot "I brought pizza" in a chat and offer to post it as an event.
Mandatory gatherings reduce psychological safety. SEEK shows people what's happening nearby and leaves the choice to join with them.
Interactive prototype. Click through the SEEK kiosk. Open in Figma ↗
A conceptual MVP designed and prototyped in a two-day sprint.
Research, strategy, and client work.
Joined late and turned unclear requirements into UX work the team could use on a compressed timeline.
Industry sponsor project with a financial regulator
Designed a responsive site in Figma for a coffee business in Qatar and moved hosting to local servers.
76% lower annual site cost; a QAR 1,000 order in launch week
Segmented users by learning frequency and motivation, then designed an A/B test of email tone and frequency.
Judged by unsubscribe, complaint, and conversion rates
Made promotional materials and taught CAD, programming, and robot building to grades 4–6.
30% more event RSVPs and 10% higher attendance
Turned user interviews into motivation and pain-point themes with the GRAMS framework.
Findings used in the founder's product decisions
Motion, 3D, and interface studies from coursework and a 50-day UI challenge.



I'm most useful where research turns into decisions about what to build.
Before SCAD I studied interaction design at Harbour Space University, where I took courses in consumer behavior, content strategy, email marketing, branding, 3D and motion, and front-end development.
I've led two five-person teams as product design manager and project manager, owning timelines, feature scope, and user research while designing the core flows myself. I use my motion minor to present those flows as short animations.
User interviews, surveys, segmentation, GRAMS framework, usability testing, heuristic evaluation
Feature scoping, Agile sprints, team leadership, A/B test design, AI-enabled product concepts
Figma, prototyping, responsive design, design systems
After Effects, Blender, DaVinci Resolve
HTML, CSS, JavaScript, SwiftUI